If you want to lose weight, get fit, stay healthy and feel great then you need to listen to science. Every year thousands of “new” schemes are launched that claim to miraculously transfer you from the overweight, tired, sickly old-you to the miraculous new you. Yet most of these schemes, besides draining more fat from your wallet than your waist, are not supported by science. They are normally supported by the glowing testimonials of other “big losers”. Yet what they fail to show is how these glowing, smiling, slim, healthy-looking people appear 6 months or 1 year later…when the hype is over and the ad revenue all spent. The bottom line is that any successful approach to weight loss has to be a “lifestyle approach”.
If the approach is not natural, like gyrating your body on a special machine, it will eventually fail.
If the approach is not easy, like having to go to a gym every day, it will eventually fail.
If the approach is not fun, like spending hours indoors on a stationary bike, it will eventually fail.
A lifestyle approach to losing weight, getting fit, staying healthy, and feeling great must be natural, easy and fun. Additionally it should also be scientifically proven. Is it possible to find such an approach? Yes!
Running is the most tried-and-tested and effective approach to enabling people to lose weight, stay healthy, look good and feel great of all time. While other fads come and go, since the dawn of civilization, running has been used. Humans are designed to run – yet sadly the approach that worked for thousands of years has been lost. It’s been lost in competition, “trying harder”, “no pain no gain” distortions. The result is that the secret of the most effective, most time-tested approach has been lost. Yet an overwhelming amount of scientific research is proving that the lost art of Running Easy is the ultimate approach to a healthy, energized and long life.
We'll let science prove it. Watch this spot as we share the science of the art of running. It will change your life.
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